Reporting
Paywall & Cohort Review
A focused look at conversion into paid, renewal by cohort, and where plan changes distort the revenue story.
Who it is for
Growth and membership editors who need a clearer reading of who stays, who upgrades, and which cohorts carry the book.
What you receive
Cohort charts, paywall conversion notes, and a short prioritized list of reporting gaps that affect commercial decisions.
Included
- Cohort construction from available subscription events
- Paywall conversion and trial-to-paid commentary
- Written briefing (8–12 pages equivalent)
Outside this scope
- Full board pack design
- Implementation of tracking pixels or A/B tests
Provider
Reasonpanelcore analyst
Process
- Brief and data intake
- Cohort build and review
- Delivery call
Preparation
Subscription event export and a description of trial and promotional rules.
Constraints
Requires event-level or near event-level subscription history.
Next step
Ask for a cohort review on the contact page.